“There was a time in the pet industry when social media wasn’t a thing… hard to believe now though! Pet businesses simply used to set up, used traditional advertising methods like flyers, business cards and listings on local directories – and they were away! But now, it’s practically essential to have a social media presence for almost all businesses. It’s where we can showcase what we do, it’s where we can attract new potential customers, and it’s where we engage with existing customers. Of course, it’s not all we have to do. Marketing a business has evolved into a flurry of activities, from email marketing to websites, SEO, social media and advertising. For those who entered the pet industry simply wanting to work with pets, this can feel overwhelming. I hear it from clients all the time – “It wasn’t like this ten years ago; I just want to work with dogs. I don’t want to do all the marketing stuff.” My take is always that you don’t have to do it all. As a one person or small business, you can cherry pick which bits you do to market your business. But social media?  For me, that one’s always on the list.  Because without it, it’s very hard to build, know like and trust with anyone – let alone build an audience of potential customers.”

~ Rikki Sullivan – Pet Industry Copywriter and Digital Marketing Specialist – The Canine Copywriter