This is a video series where inspiring pet industry professionals share real-world insights, marketing strategies, and stories behind their brand success. In each episode, we dive into today’s top marketing trends, explore what’s working (and what’s not), and uncover valuable tips to help petpreneurs like you build a brand that stands out and connects. Whether you’re an established pet business owner or just starting your journey, these conversations are packed with actionable ideas to help you grow with confidence and heart.

EPISODE 1: Doug Keeling is the owner of Doug the Dog Guy. He is a business coach for petpreneurs and offers one-on-one personalized coaching sessions. He shares amazing content on his YouTube Channel for pet industry business owners, so make sure to check it out. He is also the owner of Bad to the Bone Pet Care in Jacksonville and has over 10 years of experience in the pet industry! [March 2025]

EPISODE 2: Jennifer Scherschel is a managing partner of Lucky Puppy Nail Specialists. They are a niche business in the pet industry specializing in nail care! They have two locations, one in Lakeland, FL and the other in Brandon, FL. If you need your pets nails trimmed and want it to be an enjoyable experience for everyone involved please check them out! [June 2025]

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Make sure to check out these PAWSOME videos with other pet industry pros on their channels!

Doug the Dog Guy and I discuss the five common marketing mistakes you want to avoid and discuss marketing strategy! This is a must-watch if you want to grow your pet sitting and dog walking business! [April 2025]