When we look at all the types of content available for marketing our business today, how do we determine the best method to reach our clients?
One of the most effective ways to connect with customers and convey authenticity today is using video ads. Whether you want to create a 15-second clip of pups playing at your facility or a longer video that spans several minutes to explain the different services you offer and why they are beneficial to clients and their pets, there is always a way to leverage video content in the pet industry to help enhance your brand!
HOW DO I KNOW IF MY CLIENTS ENJOY THE VIDEOS I POST?
As discussed in an article from nirandfar.com about “How to Use Psychology to Make Persuasive Video”, there are now analytics tools that can show you when viewers bounce away from your videos. You can use this information to potentially adjust your future content and create things that align more with your viewers’ preferences based on the data.
DO I NEED TO POST ON A REGULAR BASIS ONCE I START CREATING VIDEO ADS?
Now maybe you do not want to create an entire YouTube channel, nor do you want to sign up for creating a professionally produced video each week or month. However, that doesn’t mean that you can’t create shorter content for social media channels, allowing viewers to understand what they can expect from your company.
By strategically placing these video ads in locations where you know your viewers will see them, you can reach potential clients while they are browsing their everyday content and help them realize they should consider your services for their pet when they go on their next vacation! You can use a variety of different ads and adjust titles, calls to action, and other factors, allowing you to run them multiple times without needing an abundance of video content or a strict posting schedule.
SO HOW MUCH WILL THIS REALLY HELP ME REACH MY MARKETING OBJECTIVES?
When you contemplate your marketing strategies and ways to increase conversion rates to your website, also consider that video content is easy to capture and upload directly to your feeds. You can do this with your smartphone! In post-production, you can add links that serve as a call-to-action, encouraging customers to “use our online booking tool to set up your pet’s first playdate,” for example.
From a psychological standpoint, people also adore cute pet videos! In the pet industry, we should take full advantage of this. Why not, at the same time, use this opportunity to educate potential clients about what we do, how we do it, and where to find out more information if they are interested? We can even use video to evoke emotions that compel viewers to share the content with other pet owners they know.
So, what are you waiting for? Start capturing videos while you provide your services and discover new ways to showcase to your clients what the services entail. You can even add some fun fonts and effects in post-production if you desire. Let’s show clients what professional pet care looks like from those who are actually providing the services!
Happy creating!
Ashley Lee
“Pet Pro gone Marketing Pro”
