Social Media Management – Pawsitive Results Marketing
Social Media Management – Aussie Mom Pet Sitting
Social Media Management – Cosmo Moonpie
Social Media Marketing Plan for Alexa’s Beauty Spot
This was a team assignment. We were tasked with creating a social media marketing plan for Alexa’s Beauty Spot, a Miami-based lash artist. We first conducted a social media audit for the brand and then developed a plan to help her achieve her business objectives of increasing awareness and bookings for her services.
Tools Used: Canva, Online Research, and ChatGPT
Brand Analysis of Chewy @ FIU
This was an individual assignment. I was tasked with creating a digital ecosystem, a buyer persona, a customer journey map with touchpoints and moments of truth, and an integrated ecosystem outline. The budgets I assigned for the awareness and consideration stage (paid media) touchpoints in the final slide were hypothetical numbers used to calculate what their CPA would be with those budgets; the numbers are not an accurate representation of how much Chewy actually budgets for these channels.
Tools Used: Canva, Online Research, and ChatGPT
Segmentation, Cognitive Biases, and Effective Communication for Pawsitive Results Marketing LLC @ FIU
This was an individual assignment. I was tasked with creating five buyer personas that would resemble my target audience of customers who would be reaching out to Pawsitive Results Marketing LLC for services. I created personas of five members that represent five different segments of my audience, then discussed the individual cognitive biases that they may have as well as the effective ways that I could communicate with these target segments.
Tools Used: Canva and ChatGPT
Brand Strategy Plan for Vice City Pizza @ FIU
This was a team assignment. My team was tasked with performing a deep-dive brand analysis on Vice City Pizza’s brand. After analyzing many aspects of the brand, we shared what we felt was the most valuable information from our findings in this presentation.
Tools Used: Canva and Online Research
Personal Branding Project for Pawsitive Results Marketing LLC @ FIU
This was a personal assignment. I was tasked with creating an image that could stand alone and share my brand’s identity in one photo. I was also to compose 20 words that shared my brand’s message and could be combined with this photo to share my brand’s identity with my target audience. This was the presentation sharing the story behind the brand and the creation of this image and message.
Tools Used: Canva and Photoshop
Hypothetical Marketing Plan for a Partnership between Aerolíneas Argentinas and Disney’s “Deadpool & Wolverine” Movie – Marketing Management in the Global Environment @ FIU
This was a personal assignment. I was tasked with finding a business in Argentina that I thought could benefit from a partnership with Disney’s “Deadpool & Wolverine” movie. Then I was to develop a marketing plan for this hypothetical partnership to be shown as a proposal.
Tools Used: Canva
Pawsitive Results Marketing, LLC – Google Display Ad Analysis @ FIU
This was a personal assignment. I was tasked with running a Google Display Ad campaign for my business and analyzing the results to give feedback for future ads I may wish to run. The timeline for this campaign was two weeks, and it was to stay within a budget of $30.
Tools Used: Canva, Google Ads, Powerpoint
Aussie Mom Pet Sitting LLC – Business Plan Visualization
I was tasked with creating a visual that could be shared with potential investors to showcase our business plan, which would include current strategies and future growth.
Tools Used: Canva
Analytics Business Presentation – Marketing Team “Group 1” Project – Marketing Analytics @ FIU
Our team was tasked with analyzing business data using Excel and Tableau Data Visualization tools to then create a presentation that would share key metrics and insights for the business.
Tools Used: Tableau, Excel, Canva
Copy Test for California Closets – Marketing Team “Consumer Connectors” Project – Market Research @ FIU
Our team was tasked with conducting an online experimental survey (using Qualtrics) among potential customers to learn about the effectiveness of different ad designs for California Closets as measured by recall, engagement, and intention to use the service.
Tools Used: Tableau, Excel, Canva