The Rise and Fall of Pets.com: A Cautionary Tale in Social Media Marketing
When creating and executing social media marketing strategies, we know by now that watching metrics and doing some A/B Testing can help us see what is working and what is…
Pet Lovers Unite! How Crowdsourcing is Revolutionizing the Pet Industry
The term crowdsourcing first appeared in a 2006 Wired article, and today (2024), Sprout Social defines it as “the act of collecting services, ideas, or content through the contributions of a large group…
Pet Brand Struggles? Here’s How to Determine if You Need More Customers or a Better Product
We all know the pet industry is growing every day, and as I have mentioned in previous blogs, it is important that we continue to do market research and monitor…
Mastering Brand Architecture: What MARS Teaches Us About Strategic Brand Management
Knowing and developing a brand’s architecture is vital when strategizing brand growth. We have to know where the brand started, where it is currently, and the elements that need to…
The Brand Evolution Journey: How Pet Industry Giants are Adapting to the Modern Pet Parent
Brand evolution is continuously improving or changing a brand’s image. Many companies do this to stay in line with emerging trends or adjust to environmental and global changes, new technologies,…
Is Your Pet Brand Barking Up the Right Tree? The Importance of a Thorough Brand Audit
A brand audit is another way to identify the sources of brand equity for your business. No matter which type of business you wish to create or have created in…
Successful Brand Growth Through Marketing Communication Channels – From A Small Business Perspective
There are so many marketing communication channels available today that it can be overwhelming to decide which ones to use, and which work best for your company’s marketing objectives. Not…
Using The Power Of Comparative Messaging To Help Brands Stand Out In The Pet Industry
When creating our marketing communications in the pet industry, comparative messaging can be a great tool to help us differentiate ourselves from our competitors, or if we are new to…
Pricing Strategies in the Pet Industry: Building Brand Equity with Price Premiums
In the pet industry, it’s important to regularly perform marketing research and know what the industry standard is for products or services like yours. Industry trends are important to help…
Using Brand Packaging to Reinforce Your Brand Identity in the Pet Industry
Before we discuss the elements of brand identity and how packaging can be more important than many realize, let's define brand identity. This is the aspirational way the company views the…
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