If you’re a pet business owner, whether you’re running a grooming salon, doggy daycare, pet sitting service, or launching a new pet product, you’ve probably felt the challenge of standing…
When creating and executing social media marketing strategies, we know by now that watching metrics and doing some A/B Testing can help us see what is working and what is…
The term crowdsourcing first appeared in a 2006 Wired article, and today (2024), Sprout Social defines it as “the act of collecting services, ideas, or content through the contributions of a large group…
We all know the pet industry is growing every day, and as I have mentioned in previous blogs, it is important that we continue to do market research and monitor…
Knowing and developing a brand’s architecture is vital when strategizing brand growth. We have to know where the brand started, where it is currently, and the elements that need to…
Brand evolution is continuously improving or changing a brand’s image. Many companies do this to stay in line with emerging trends or adjust to environmental and global changes, new technologies,…
A brand audit is another way to identify the sources of brand equity for your business. No matter which type of business you wish to create or have created in…
There are so many marketing communication channels available today that it can be overwhelming to decide which ones to use, and which work best for your company’s marketing objectives. Not…
When creating our marketing communications in the pet industry, comparative messaging can be a great tool to help us differentiate ourselves from our competitors, or if we are new to…
In the pet industry, it’s important to regularly perform marketing research and know what the industry standard is for products or services like yours. Industry trends are important to help…